Original Source Image
(the original image was lost, however, this ad uses the same imagery just a different heading)
Color: schematic-cool hues
Texture: rough(mountains), sharp and smooth(glacier)
Line: horizon line where the floor and background meet
Scale: Hierarchy of scale where woman is closer to front, so she is more important
Composition:
Contrast: high contrast between glacier and mountains & also between type and the layer underneath
Focal point: the woman
Deconstruction and Reconstruction
Color: schematic- cool hues + white
Shape: triangular and retangular
Texture: sharp points and overlapping layers
Line: diagonal
Scale: triangles vary in size
Composition: moving towards a specific focal point
Contrast: high contrast between white space and triangular shapes
Focal point: off to the side, space between the letter "P" and the letter "E"
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